Taming the complexity of digital marketing

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The 15 Elements of Digital Marketing
  1. Sizing target personas
  2. Determining your value proposition
  3. Competitive positioning requirements
  4. Crafting your brand narrative
  5. Determining content strategy
  6. Designing the user experience (UX)
  7. Establishing web hosting
  8. Implementing primary website
  9. Integrating marketing channels
10. Implementing web analytics
11. Creating web content
12. Feeding and growing marketing channels
13. Building influence and authority
14. Analyzing and adjusting content
15. Maintaining and updating website

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