Scope of Work
Understand the narrative and develop the content strategy
The Organization Narrative
Target Audience(s)
Communication Hierarchy
Keyword Index
Content Types and Creation
Choose the appropriate website construct(s)
Organization Website
Program/Product Information Website
Cause Focused Blog
Digital Learning Website
Community Membership Website
eCommerce Website
Application Platform
Implement the tactics
Design and Implement the Website(s)
Establish Web Analytics and KPIs
Search Engine Optimization (SEO)
Implement Editorial Calendar
Social Media Channels
Search Engine Marketing (SEM)
eMail Stakeholder Nurturing
Maintain and update website
Review and Adapt